Founded by The New York Times and Vogue featured designer Whitney Michel, Blackbird Theory emerges as her most personal creative evolution—born from a profound connection to the Catskills and upstate New York's transformative power as sanctuary.

Whitney Michel launched Blackbird Theory in 2025, bringing decades of acclaimed design experience to her most intentional work yet. Michel brings her visionary approach found through her British GQ, Vogue, Esquire, and The New York Times featured menswear brand Michel Men and her work styling high-profile clients like Tom Brady and Derek Jeter. Today, she brings that same visionary approach to designing private sanctuaries where thoughtful design fosters authentic connection.